The Geo IP, or IP geolocation, is the geographical location of a device connected to internet based on its IP address. In an eCommerce store, by connecting a Geo IP service, you can serve the visitors of your shop with the correct regional options.
Cradle software has support for multiple IP Geolocation services to provide enhanced user experience, better targeting and site visitor statistics, which is especially important for e-commerce as it is possible to provide the correct checkout experience.