Urchin Tracking Module (UTM) parameters support in logs to provide statistics on marketing events.
It works by adding a question mark and UTM parameters after the URL paths, for example the following will add LinkedIn as the source: ?utm_source=linkedin
UTM parameters
| Parameter | Purpose | Example |
|---|---|---|
| utm_id | Identifies a specific campaign ID, used to link to campaign data in Google Analytics 4 and ad platforms. | utm_id=abc123 |
| utm_source | Identifies which site sent the traffic, and is a required parameter. | utm_source=google |
| utm_medium | Identifies what type of link was used, such as email or pay-per-click advertising. | utm_medium=ppc |
| utm_campaign | Identifies a specific product promotion or strategic campaign. | utm_campaign=spring_sale |
| utm_term | Identifies search terms. | utm_term=running+shoes |
| utm_content | Identifies what specifically was clicked to bring the user to the site, such as a banner ad or a text link. It is often used for A/B testing and content-targeted ads. | utm_content=logolink or utm_content=textlink |
https://domain.com/blog/article/online-sales?utm_source=linkedingroup&utm_campaign=howto
In the logs we are stripping of the utm_ prefix so to search on utm_source , instead use source